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Play Up

Play Up is a clothing brand for babies and children from 0 up to 14 years old, with entirely portuguese design and manufacture. We are passionate about everything related to childhood and the growth process. Each collection we launch is the product of our greatest dedication. We thoroughly study the functionality and design of each piece, search for the best materials and we personally accompany all stages of production.

We are proud of our origins: we grew up in a family from the North of Portugal with a long tradition in the textile sector and we have inherited all the knowledge and experience of our mentors over the past three decades.
This is how Play Up came about, from the genuine desire to print our vision and our inspirations in unique creations that reveal who we are.
336 products
  • Play Up - Organic Leaf Print Infant Hooded Jacket - Karite
    Sold out
    $69.95
  • Play Up - Organic Leaf Print Infant Joggers - Karite
    Sold out
    $51.95
  • Play Up - Printed Woven Jumpsuit - Karite
    Sold out
    $63.95
  • Play Up - Organic Smocked Jumpsuit - Karite
    Sold out
    $57.95
  • Play Up - Organic Long Sleeve Pocket Tee - Balm
    Sold out
    $33.95
  • Play Up - Organic Blowfish Printed Leggings - Karite
    Sold out
    $32.95
  • Play Up - Organic Sleeveless Jumpsuit - Tea Tree
    $51.95
    $51.95
  • Play Up - Organic Stripe Jumpsuit - Charcoal
    Sold out
    $54.95
  • Play Up - Organic Joggers - Tea Tree
    Sold out
    $44.95
  • Play Up - Organic UV Protection Pocket Tee - Skin
    $37.95
    $37.95
  • Play Up - Organic Pocket Joggers - Sandalwood
    Sold out
    $46.95
  • Play Up - Organic Printed Tank - Skin
    $39.95
    $39.95
  • Play Up - Drawstring Linen Shorts - Care
    $47.95
    $47.95
  • Play Up - Organic Pocket Tee - Liliana
    $34.95
    $34.95
  • Play Up - Organic Infant Joggers - Charcoal
    Sold out
    $49.95
  • Play Up - Organic Printed Pocket Tee - Luana
    $41.95
    $41.95
  • Play Up - Organic Recycled Shorts - Tea Tree
    $38.95
    $38.95
  • Play Up - Organic Recycled Shorts - Charcoal
    $38.95
    $38.95
  • Play Up - Organic Pocket Tee - Tea Tree
    Sold out
    $34.95
  • Play Up - Organic Printed Shorts - Luana
    $54.95
    $54.95
  • Play Up - Organic Jersey Tunic - Karite
    Sold out
    $52.95
  • Play Up - Organic Shorts - Liliana
    $44.95
    $44.95
  • Play Up - Organic Frill Sleeve Top - Karite
    Sold out
    $37.95
  • Play Up - Organic Sweatshirt - Saponina
    $69.95
    $69.95