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Play Up

Play Up is a clothing brand for babies and children from 0 up to 14 years old, with entirely portuguese design and manufacture. We are passionate about everything related to childhood and the growth process. Each collection we launch is the product of our greatest dedication. We thoroughly study the functionality and design of each piece, search for the best materials and we personally accompany all stages of production.

We are proud of our origins: we grew up in a family from the North of Portugal with a long tradition in the textile sector and we have inherited all the knowledge and experience of our mentors over the past three decades.
This is how Play Up came about, from the genuine desire to print our vision and our inspirations in unique creations that reveal who we are.
336 products
  • Play Up - Organic Jersey Knit Shorts - Saponina
    $59.95
    $59.95
  • Play Up - Organic Jersey Sweatshirt - Karite
    Sold out
    $44.95
  • Play Up - Organic Jersey Leggings - Karite
    Sold out
    $32.95
  • Play Up - Organic Printed Jumpsuit - Karite
    $59.95
    $59.95
  • Play Up - Organic Cotton Frill Sleeve Top - Karite
    $35.95
    $35.95
  • Play Up - Organic Cotton Frill Sleeve Top - Soap
    $35.95
    $35.95
  • Play Up - Linen Frill Shorts - Scent
    $48.95
    $48.95
  • Play Up - Organic Cotton Tunic - Saponina
    $39.95
    $39.95
  • Play Up - Organic Cotton Printed Shorts - Karite
    $38.95
    $38.95
  • Play Up - Organic Printed Dress w/ Back Detail - Soap
    Sold out
    $53.95
  • Play Up - Organic Bloomers - Scent
    $24.95
    $24.95
  • Play Up - Organic Jersey Sweatshirt - Saponina
    Sold out
    $54.95
  • Play Up - Organic Jersey Knit Trousers - Saponina
    Sold out
    $49.95
  • Play Up - Organic Elastic Waist Pants - Red Clay
    $42.95
    $42.95
  • Play Up - Organic Flutter Sleeve Top - Plaster
    $33.95
    $33.95
  • Play Up - Organic Bloomers - Eneida
    Sold out
    $24.95
  • Play Up - Organic Lemon Print Shorts - Reed
    Sold out
    $38.95
  • Play Up - Organic Flutter Sleeve Top - Adobe
    Sold out
    $40.95
  • Play Up - Organic Lemon Print Flutter Dress - Reed
    Sold out
    $52.95
  • Play Up - Organic Bloomers - Reed
    Sold out
    $24.95
  • Play Up - Organic Short Sleeve Bodysuit - Plaster
    $35.95
    $35.95
  • Play Up - Organic Short Sleeve Bodysuit - Adobe
    $35.95
    $35.95
  • Play Up - Organic Infant Floral Joggers - Reed
    $54.95
    $54.95
  • Play Up - Organic Sleeveless Tee - Cabo Verde
    $34.95
    $34.95