Our Story
Inspired by her children, a passion for fashion and life in the casual, California-cool Tahoe region, Erica Farrell opened Jack + Emmy — named for her two children.
Jack + Emmy brings comfortable, stylish and well-made children's clothing and accessories to Truckee and little ones everywhere. The Jack + Emmy aesthetic is modern & whimsical. Children's clothes that fit your daily life.
At Jack + Emmy, we are constantly introducing new, small and hard to find brands! We specialize in organic, USA-made and eco-friendly clothing, shoes, toys and gifts.
Unique brands include and are not limited to: Ryan & Rose, Kate Quinn Organics, Wild Wawa, Donsje, Rowdy Sprouts, Jamie Kay, Tenth & Pine, Quincy Mae, Sol Angeles, Rylee + Cru, Chewable Charm, Ella + Mila, Old Soles, Haven Kids, L’oved Baby, Plan Toys, Klee Naturals, Native Shoes, Clover Baby, Gluckskafer, Moulin Routy, Maileg, Tea Collection, Go Gently Nation, Children of the Tribe, Corolle, Petite Collage, Billy Bibs, and many, many more!