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Play Up

Play Up is a clothing brand for babies and children from 0 up to 14 years old, with entirely portuguese design and manufacture. We are passionate about everything related to childhood and the growth process. Each collection we launch is the product of our greatest dedication. We thoroughly study the functionality and design of each piece, search for the best materials and we personally accompany all stages of production.

We are proud of our origins: we grew up in a family from the North of Portugal with a long tradition in the textile sector and we have inherited all the knowledge and experience of our mentors over the past three decades.
This is how Play Up came about, from the genuine desire to print our vision and our inspirations in unique creations that reveal who we are.
336 products
  • Play Up - Organic Knit Jersey Beanie - Minho Melange
    Sold out
    $25.95
  • Play Up - Organic Knit Striped Jumpsuit - Minho Melange
    Sold out
    $64.95
  • Play Up - Organic Polar Fleece Jacket - Cesar
    $48.95
    $48.95
  • Play Up - Organic Polar Fleece Trousers - Cesar
    $39.95
    $39.95
  • Play Up - Organic Polar Fleece Jacket - Art
    $48.95
    $48.95
  • Play Up - Organic Polar Fleece Trousers - Art
    $39.95
    $39.95
  • Play Up - Organic Stripe Knit Dress - Minho Melange
    Sold out
    $64.95
  • Play Up - Recycled Cotton Rib Knit Legging - Minho
    $36.95
    $36.95
  • Play Up - Organic Frill Waist LS Printed Top - Conscience
    $42.95
    $42.95
  • Play Up - Organic Cotton Corduroy Dress - Art
    Sold out
    $67.95
  • Play Up - Recycled Jumpsuit - Susana Melange
    $59.95
    $59.95
  • Play Up - Organic Rib Bodysuit - Art
    $44.95
    $44.95
  • Play Up - Organic Velvety Jersey Printed Dress - César
    Sold out
    $67.95
  • Play Up - Recycled Rib Legging - Forjães
    $35.95
    $35.95
  • Play Up - Button Cardigan - Lucia
    Sold out
    $52.95
  • Play Up - Organic Printed Dress - Susana Melange
    Sold out
    $69.95
  • Play Up - Organic Legging - Lucia
    Sold out
    $28.95
  • Maileg - Headband - Tiara
    Sold out
    $14.00
  • Maileg - Princess Blouse - Melon
    $38.00
    $38.00
  • Maileg - Princess Tulle Skirt - Melon
    $60.00
    $60.00
  • Play Up - Organic Leaf Print Hooded Jacket - Karite
    $84.95
    $50.97
  • Play Up - Organic Leaf Print Pants - Karite
    Sold out
    $35.97
  • Play Up - Organic Fig Print Shorts - Karite
    $39.95
    $39.95
  • Play Up - Organic Smocked Top - Aloe Very
    $39.95
    $39.95