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Play Up

Play Up is a clothing brand for babies and children from 0 up to 14 years old, with entirely portuguese design and manufacture. We are passionate about everything related to childhood and the growth process. Each collection we launch is the product of our greatest dedication. We thoroughly study the functionality and design of each piece, search for the best materials and we personally accompany all stages of production.

We are proud of our origins: we grew up in a family from the North of Portugal with a long tradition in the textile sector and we have inherited all the knowledge and experience of our mentors over the past three decades.
This is how Play Up came about, from the genuine desire to print our vision and our inspirations in unique creations that reveal who we are.
220 products
  • Play Up - Organic Printed Pocket Tee - Reed
    Sold out
    $39.95
  • Play Up - Organic Ruffle Romper Swimsuit - Reed
    $49.95
    $49.95
  • Play Up - Organic Bloomers - Tavares Rose
    $23.95
    $23.95
  • Playup - Organic Dog Print LS Tee - Time
    $42.95
    $42.95
  • Playup - Organic Rib Joggers - Bruno
    $47.95
    $47.95
  • Playup - Organic Legging - Artur Melange
    $34.95
    $34.95
  • Playup - Organic Chicken Printed Bodysuit - Artur Melange
    $49.95
    $49.95
  • Playup - Organic Chicken Printed Legging - Artur Melange
    $36.95
    $36.95
  • Playup - Recycled Sweater Legging - Artur
    Sold out
    $42.95
  • Playup - Organic Rib Printed Set - Cesar
    Sold out
    $64.95
  • Playup - Organic Knit Jersey Beanie - Bruno Melange
    $25.95
    $25.95
  • Play Up - Organic Polar Fleece Jacket - Cesar
    Sold out
    $48.95
  • Play Up - Organic Polar Fleece Trousers - Cesar
    $39.95
    $39.95
  • Play Up - Organic Polar Fleece Jacket - Art
    $48.95
    $48.95
  • Play Up - Organic Polar Fleece Trousers - Art
    $39.95
    $39.95
  • Play Up - Organic Frill Waist LS Printed Top - Conscience
    Sold out
    $42.95
  • Play Up - Recycled Jumpsuit - Susana Melange
    $59.95
    $59.95
  • Play Up - Recycled Rib Legging - Forjães
    $35.95
    $35.95
  • Maileg - Headband - Tiara
    Sold out
    $14.00
  • Maileg - Princess Blouse - Melon
    Sold out
    $38.00
  • Play Up - Organic Fig Print Shorts - Karite
    $39.95
    $39.95
  • Play Up - Organic UV Protection Pocket Tee - Skin
    Sold out
    $37.95
  • Play Up - Drawstring Linen Shorts - Care
    $47.95
    $47.95
  • Play Up - Organic Pocket Tee - Liliana
    Sold out
    $34.95