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Play Up

Play Up is a clothing brand for babies and children from 0 up to 14 years old, with entirely portuguese design and manufacture. We are passionate about everything related to childhood and the growth process. Each collection we launch is the product of our greatest dedication. We thoroughly study the functionality and design of each piece, search for the best materials and we personally accompany all stages of production.

We are proud of our origins: we grew up in a family from the North of Portugal with a long tradition in the textile sector and we have inherited all the knowledge and experience of our mentors over the past three decades.
This is how Play Up came about, from the genuine desire to print our vision and our inspirations in unique creations that reveal who we are.
336 products
  • Play Up - Linen Jumpsuit - Vanessa
    $75.95
    $75.95
  • Play Up - Jacket In Mixture Of Organic Cotton - Vanessa
    $94.95
    $94.95
  • Play Up - Jumpsuit With Coconut Buttons - Denim
    $82.95
    $82.95
  • Play Up - Trousers In Recycled Cotton - Denim
    $94.95
    $94.95
  • Play Up - Organic Printed Pocket Tee - Reed
    $39.95
    $39.95
  • Play Up - Organic Ruffle Romper Swimsuit - Reed
    $49.95
    $49.95
  • Play Up - Organic Bloomers - Tavares Rose
    $23.95
    $23.95
  • Play Up - Organic Printed Woven Jumpsuit - Reed
    Sold out
    $63.95
  • Play Up - Infant Linen Dress - Tavares Rose
    $58.95
    $58.95
  • Play Up - Organic Floral Printed Woven Jumpsuit - Reed
    $63.95
    $63.95
  • Playup - Wool Knit Beanie - Forjães
    $44.95
    $44.95
  • Playup - Wool Knit Beanie - Susana
    $44.95
    $44.95
  • Playup - Recycled Fur-Lined Parka - Elsa
    Sold out
    $119.95
  • Playup - Recycled Cotton Wrap Jumpsuit - Artur
    Sold out
    $64.95
  • Playup - Organic Dog Print LS Tee - Time
    $42.95
    $42.95
  • Playup - Organic Rib Joggers - Bruno
    $47.95
    $47.95
  • Playup - Organic Sweater w/ Pocket - Artur Melange
    $51.95
    $51.95
  • Playup - Organic Legging - Artur Melange
    $34.95
    $34.95
  • Playup - Organic Chicken Printed Bodysuit - Artur Melange
    $49.95
    $49.95
  • Playup - Organic Chicken Printed Legging - Artur Melange
    $36.95
    $36.95
  • Playup - Recycled Sweater w/ Pocket - Artur
    Sold out
    $51.95
  • Playup - Recycled Sweater Legging - Artur
    $42.95
    $42.95
  • Playup - Organic Rib Printed Set - Cesar
    $64.95
    $64.95
  • Playup - Organic Knit Jersey Beanie - Bruno Melange
    $25.95
    $25.95