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huxbaby is about minimalist fashions for kids with an adult level of style. our designs blend super soft organic cotton with a clean aesthetic - clothes that allow kids to be kids without sacrificing style.

philosophy

the hux philosophy centres around the idea of paring back to essentials and simple style. we believe less is indeed more. minimalism is a lifestyle and design that is clear of unnecessary complications or clutter, seeking a refinement of form that is steered by function.

sustainability

with sustainability a focus, our mainly gender-neutral designs allow parents the freedom to buy once and buy well. most of our clothing is made from gots certified organic cotton or cotton blends that feel luxurious on the skin, whilst still ensuing awareness for the world in which we live.

aesthetic

inspired by simple design principles, our pieces draw on a minimalist palette matched with playful graphics.